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Apple: The share that matters

"iPhone vs Android market share" is boring. Because it misses the point. source: Citi/CNN When what you do is seen as a commodity, it's hard not to end up in a 'race to the bottom.'A great chart about the rewards of one of the best premium-brand-b...

By Julian Scarfe, ago
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Perceived value = real value

It's an easy-enough concept to understand if you think about a Prada handbag: unless I can resell it on Craigslist, it has almost no value to me. I don't care. But I have some friends who would pay an exorbitant amount for one. And most of them ha...

By Julian Scarfe, ago
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Mutual Funds that don’t suck

Psychology research shows us that for most people, the pain of losing a dollar is bigger than the joy of winning a dollar. Here's an interesting article on how it's easier to find funds that sustainably "don't suck" vs finding sustainable "winners...

By Julian Scarfe, ago