Investing is the least engaging major activity in your clients’ lives
As a marketing guy, we’re usually trying to make an emotional connection. The common wisdom about investing, of course, is that one should leave their emotions at the door. And although we often see evidence that people react emotionally with their investments, we’ve perhaps lost perspective on the backdrop of disengagement most people have towards […]
You is Kind, You is smart, You is High Net Worth
As we think about marketing opportunities in the investor world, this is a pretty big – and largely overlooked – one: http://cnb.cx/2j02a5p Take aways: $30 trillion in the next 3 or 4 decades will be passed from one generation to the next. And advisors usually lose the majority of the accounts as money flows from one generation […]
Women and financial advisors: Listen!
Great article on the shifting gender tides in wealth management, and the industry’s struggle to keep up: http://bit.ly/10g3IbV women need more education and validation than men to make financial decisions women can easily detect whether an advisor is really listening to them women aren’t as open (thank god!) to the usual advisor-coaching strategy of trying to completely […]
What we need is another financial crisis
As the liberal-vs-conservative politcal divide continues to widen, Fortune’s Allen Sloan has a great little article on the circular debates around our America’s biggest fiscal challenges. Reminds me of Jonathon Haidt’s sage TED Talk about how crises can heal political division.
The most important pattern investors need to watch for
Carl Richards is someone I admire – someone who has brought wise behavioural coaching to individual investors under the guise of money management. His latest article in the New York Times belittles technical indicators a little too much for my liking, but his core point is spot on: Oddly enough, the only pattern that will […]
The Problem with Fee-for-Service Investment Advisors
Ok, there’s no problem with fee-for-service advisors. It’s kind of noble, a journeyman’s approach to the business. And it’s the right fit… for a minority of clients. The real issue is that there is a lot of talk about investment advisors, and whether the common reward structure – commissions, including trailing fees, offered at different […]
Three myths of engagement
It seems to me that the corporate use of social media – with some fantastic viral exceptions – has set itself up for a disappointing implosion. What began as a low-cost, low-effort, humanized way to extend your reach… has become something most organizations blindly throw money at, swamped in ignorance, defeating its own potential. And […]
Dan Pink’s six new elevator pitches
Dan Pink’s latest book – to Sell is Human – has a chapter on the elevator pitch, and particularly on 6 new and emerging forms of it. Which would actually work for retail investing clients (whether coming from fund companies or IAs)? Number 1: the Pixar pitch – also known as the story spine – […]
Thinking we’re experts on wine
Horrifying – if predictable – evidence for many of us… wine ‘experts’ aren’t worth much: http://bit.ly/13HYoMF I’m pretty sure Nassim Nicholas Taleb suggests in the Black Swan that stock-picking portfolio managers are among the careers where expertise – on average – is worth zilch. ** Follow up: Not all wine tasters are full of it: http://youtu.be/tBi9PfZve84 – to […]
Stock pickers are from Mars, indexers are from Venus?
Another surface-level article on a very deep topic – gender in investor psychology:http://bit.ly/XPA45H While surely an oversimplification, marketers should still be mindful of the gender gap: “Men measure success in terms of beating a benchmark o…