The rise of search and social media has triggered a marketing revolution: hyper-targeted campaigns and focused content now allow small budgets to get big results, generating quality, actionable leads for sales teams. But unsurprisingly, it's a revolution that has been slow to reach asset managers and financial advisors.
Target your content
Are you already doing content marketing? You’re on social media? It’s not enough. Without a targeted promotion strategy, you won’t get in front of new people. Break out beyond your rolodex.
The first step is to get your message in front of new people, but the right people, and for the right price. FundZen helps you design and manage affordable, hyper-targetted campaigns. The second step is to track and nurture any interest, and every click. We help you design and manage the top half of the sales funnel, using a mix of marketing automation techniques to test and track interest, identifying warm leads for your sales team.
If your investment firm does not have a modern lead-generation program, you need to get one started, today. We are the only social media campaign management firm specializing in investment and capital markets. We can tailor programs for firms large and small, and from institutional to retail and advisor-driven models.