Equity funds picked up to the tune of $5B last week, perhaps surfing 3 good weeks in the market, perhaps a bit of bond-ennui.


On the other hand, maybe times just aren’t bad enough. After any major crisis (2008) the herd will run to safety… but I think it’s human nature (in investing as in life)┬áto (i) get bored of safety, and/or (ii) start to wonder how ‘safe’ it is to shield oneself from the risks and opportunities of life. Most likely (i) is a Darwinian response to (ii). Some folks get bored quicker than others. And some of them bought equity funds last week.

comfort in shadows

comfort in shadows by JustCallMe_♥Bethy♥_, on Flickr

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Julian Scarfe

Strategic marketing consultant & digital media expert, helping clients in the investment industry - mutual fund, hedge fund & ETF firms, advisor organizations, IR and other financial services. Strategy, branding, web, social, outreach, inbound, video, sales support materials, marketing cost auditing.