A quote from Raymond James’ chief investment strategist, in review of the market swings of 2012: http://www.bloomberg.com/news/2013-01-04/almost-all-of-wall-street-got-2012-m…

Does your business benefit from client fears, or do better when they overcome their fears? Unfortunately, for most investing businesses, the best short-term bumps come from the former, while the best long-term success comes from the more-difficult latter approach of helping your clients rise above their fears.

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Julian Scarfe

Strategic marketing consultant & digital media expert, helping clients in the investment industry - mutual fund, hedge fund & ETF firms, advisor organizations, IR and other financial services. Strategy, branding, web, social, outreach, inbound, video, sales support materials, marketing cost auditing.