“iPhone vs Android market share” is boring.
Because it misses the point. 


source: Citi/CNN

When what you do is seen as a commodity, it’s hard not to end up in a ‘race to the bottom.’
A great chart about the rewards of one of the best premium-brand-building stories in recent history.

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Julian Scarfe

Strategic marketing consultant & digital media expert, helping clients in the investment industry - mutual fund, hedge fund & ETF firms, advisor organizations, IR and other financial services. Strategy, branding, web, social, outreach, inbound, video, sales support materials, marketing cost auditing.