Psychology research shows us that for most people, the pain of losing a dollar is bigger than the joy of winning a dollar. Here’s an interesting article on how it’s easier to find mutual funds that sustainably “don’t suck” vs finding sustainable “winners.”…

However, while most of us would prefer to avoid pain rather than seek reward when it comes to investing, we don’t necessarily know that until it’s too late.

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Julian Scarfe

Strategic marketing consultant & digital media expert, helping clients in the investment industry - mutual fund, hedge fund & ETF firms, advisor organizations, IR and other financial services. Strategy, branding, web, social, outreach, inbound, video, sales support materials, marketing cost auditing.