A long read, but interesting in the context of advisors and money managers – be unexpected, but still approachable, and don’t cheat: http://bit.ly/S7Pvr1
(credit: Wajahat Mahmood)
A long read, but interesting in the context of advisors and money managers – be unexpected, but still approachable, and don’t cheat: http://bit.ly/S7Pvr1
(credit: Wajahat Mahmood)
Strategic marketing consultant & digital media expert, helping clients in the investment industry - mutual fund, hedge fund & ETF firms, advisor organizations, IR and other financial services. Strategy, branding, web, social, outreach, inbound, video, sales support materials, marketing cost auditing.
Stories. Marketing is all about stories, or at least narrative. When done well, we organize the truth into a meaningful and impactful narrative… when done without integrity – or we’re not in touch with our Read more…
No secret that we think email marketing remains powerful – in many cases, the best tool in the toolbox – for the investor demographic. Great insights into the impact wording and design can make. http://bit.ly/11KSf16
These two forces have historically been aligned, but not without tensions. The link below is a pretty cute look at the lay of the land. One thing I’ve always noticed is that sales and marketing Read more…