Great article on the shifting gender tides in wealth management, and the industry’s struggle to keep up:

  • women need more education and validation than men to make financial decisions
  • women can easily detect whether an advisor is really listening to them
  • women aren’t as open (thank god!) to the usual advisor-coaching strategy of trying to completely squash emotion
  • at least two-thirds of the nation’s wealth will be in the hands of women by 2030
  • an increasingly significant portion of generational wealth transfer now goes to daughters
  • women who had never worked outside the home preferred male advisors over women
  • More than 90% of working women said they wanted to work with a fiduciary, yet they were least likely to actually use a fiduciary

Julian Scarfe

Strategic marketing consultant & digital media expert, helping clients in the investment industry - mutual fund, hedge fund & ETF firms, advisor organizations, IR and other financial services. Strategy, branding, web, social, outreach, inbound, video, sales support materials, marketing cost auditing.