Great article on the shifting gender tides in wealth management, and the industry’s struggle to keep up: http://bit.ly/10g3IbV
- women need more education and validation than men to make financial decisions
- women can easily detect whether an advisor is really listening to them
- women aren’t as open (thank god!) to the usual advisor-coaching strategy of trying to completely squash emotion
- at least two-thirds of the nation’s wealth will be in the hands of women by 2030
- an increasingly significant portion of generational wealth transfer now goes to daughters
- women who had never worked outside the home preferred male advisors over women
- More than 90% of working women said they wanted to work with a fiduciary, yet they were least likely to actually use a fiduciary
