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SPDR ETFs: branding with stock symbols can’t be good in the long run

Way back before ETFs were cool, State Street launched the definitive S&P 500 Index-based ETF, which they named the SPDR S&P 500, from Standard & Poor’s Depositary Receipts. Unless you’re a trader (even if?), you Read more…

By Julian Scarfe, 12 years ago May 27, 2013
Behavioural Finance

Three myths of engagement

It seems to me that the corporate use of social media – with some fantastic viral exceptions – has set itself up for a disappointing implosion. What began as a low-cost, low-effort, humanized way to Read more…

By Julian Scarfe, 12 years ago May 14, 2013
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