Unless you've bought entirely into the LinkedIn cringe culture, you've long known that most corporate social posts land still-born. What began as a low-cost, low-effort, humanized way to extend your reach… has become something most organizations blindly throw money at, swamped in ignorance, defeating its own potential. And this trend is particularly true of non-'lifestyle' brands – and most of us in asset management are very much in non-lifestyle, non-consumer brands.
Harvard Business Review offers a few myths of engagement, looking at some data that scratches the surface of some new interesting questions: