These two forces have historically been aligned, but not without tensions. The link below is a pretty cute look at the lay of the land. One thing I’ve always noticed is that sales and marketing people also tend to exist along an extrovert/introvert scale: Sales folks tend to lead with relationship (selling themselves), where marketing people (like myself) tend to want to stand behind ideas.
Psychology
Beware the stories in our heads
Stories. Marketing is all about stories, or at least narrative. When done well, we organize the truth into a meaningful and impactful narrative… when done without integrity – or we’re not in touch with our Read more…