Stories. Marketing is all about stories, or at least narrative. When done well, we organize the truth into a meaningful and impactful narrative… when done without integrity – or we’re not in touch with our Read more…
No secret that we think email marketing remains powerful – in many cases, the best tool in the toolbox – for the investor demographic. Great insights into the impact wording and design can make. http://bit.ly/11KSf16
These two forces have historically been aligned, but not without tensions. The link below is a pretty cute look at the lay of the land. One thing I’ve always noticed is that sales and marketing Read more…
A quote from Raymond James' chief investment strategist, in review of the market swings of 2012: http://www.bloomberg.com/news/2013-01-04/almost-all-of-wall-street-got-2012-m... Does your business benefit from client fears, or do better when they ...
Equity funds picked up to the tune of $5B last week, perhaps surfing 3 good weeks in the market, perhaps a bit of bond-ennui. http://www.marketwatch.com/story/do-fund-flows-foretell-a-rally-2012-12-18 On the other hand, maybe times just aren't bad...
"iPhone vs Android market share" is boring. Because it misses the point. source: Citi/CNN When what you do is seen as a commodity, it's hard not to end up in a 'race to the bottom.'A great chart about the rewards of one of the best premium-brand-b...
Results of Bank of Montreal's Psychology of investing survey:http://bit.ly/Tu9h0l Personally, emotions should be part of investing. But in harmony with rationalism and empiricism, not undermining them.
Great title for a (forgettable) article - cnbc.com/id/49973203/
It's an easy-enough concept to understand if you think about a Prada handbag: unless I can resell it on Craigslist, it has almost no value to me. I don't care. But I have some friends who would pay an exorbitant amount for one. And most of them ha...
Psychology research shows us that for most people, the pain of losing a dollar is bigger than the joy of winning a dollar. Here's an interesting article on how it's easier to find funds that sustainably "don't suck" vs finding sustainable "winners...