Stories. Marketing is all about stories, or at least narrative. When done well, we organize the truth into a meaningful and impactful narrative… when done without integrity – or we’re not in touch with our Read more…
Back in May, as robo-advisor WealthSimple passed the $1B AUM mark, PM Justin Trudeau took up their invitation and stopped by, making a few remarks. Nothing wildly out of the ordinary… a politician shining a Read more…
Dan Pink’s latest book – to Sell is Human – has a chapter on the elevator pitch, and particularly on 6 new and emerging forms of it. Which would actually work for retail investing clients Read more…